The Next Big in the Music Streaming Industry: Netflix Music

Word in the music industry is that Netflix might be lining up its next big thing, and it’s not another binge-worthy TV series. The streaming giant is apparently eyeing the music streaming industry, ready to square up with Spotify, Apple Music, Tidal, and other streaming services. 

300 Million Users on Deck, and Counting

As of mid-2025, Netflix has a massive 301.6 million paid subscriber base already glued to their screens, Netflix isn’t exactly sneaking in from the sidelines. If they start to play music, it could totally change how people stream music, blurring the line between what they’re watching and what they’re listening to.

With their quarter of a billion accounts spread all over the world, even a small conversion rate into music listeners could transform Netflix into one of the biggest music businesses overnight.

Netflix’s 301.6 million paid subscribers dwarf Spotify’s 240 million paid users. If even 10% of Netflix subscribers start streaming music on the same platform, that’s 28 million instant listeners, the kind of scale that takes other platforms years to build.

Around 70% of its users watch on mobile devices at least part of the time, that's a crucial factor that could lead this move into a very successful one.

How It All Started

Netflix was founded in 1997 in California. At the time, it was a DVD-by-post office service, no binge-watching, just red envelopes in your mailbox.

By 2007, Netflix made its first big pivot, launching online streaming, letting users instantly watch films instead of waiting for DVDs. That’s the move that changed everything, not just for Netflix, but for the entire entertainment industry.

In the first half of 2025, Netflix users watched more than 95 billion hours of content. Netflix While the average Netflix user watches around 63 minutes per day.

In 2024, it generated US$39 billion in revenue, up ~15.7 % from 2023.

The Tech Edge: Netflix’s Secret Weapon

Why are Netflix and music streaming a good match? Netflix already has one of the most advanced recommendation algorithms in entertainment. If they plug that tech into a music engine, imagine playlists built not just on what you listen to but also on what you watch. You vibe with the soundtrack of “Stranger Things”? Boom, you’re served up synthwave playlists that fit your mood and musical taste. That kind of AI-powered algorithm could make Spotify’s Discover Weekly look like old-school radio.

Right now, there’s no official word on payouts for artists or licensing deals, and that’s the big question everyone’s asking. But imagine if Netflix bundles everything, shows, films, and music, under one roof.

You finish watching a series, the credits roll, and boom, the next song from that soundtrack keeps spinning in the same app. Smooth!!

That kind of integration could be wild for both fans and artists trying to promote music or build momentum online.

What This Means for the Future of Music Streaming

And here’s where things get exciting for the creative side of the industry.

If Netflix leans into integrating music licensing into its shows and films, it could open a whole new door for licensing deals for artists.

Picture your track featured in a Netflix series, and that same viewer hits replay right after in the app’s music section. That’s the dream combo, streaming meets discovery, all in one tap. For anyone doing online music promotion, Spotify promotion, or trying to promote their music on TikTok and beyond, this could be a fresh lane to drive your next release down.

Of course, it’s not all rosy yet. The details, like royalties, rights, and who gets priority in placements, will matter big time. So yeah, fingers crossed Netflix doesn’t just hand the front seats to the majors and leave everyone else out in the hallway.

If done right, this could seriously push the whole music streaming model forward. Another giant stepping into the game means more competition, new algorithms, and more opportunities to promote your music, land playlist submissions, and get more royalties on BMI or ASCAP, you name it.

Whether Netflix becomes the next big thing in music streaming services or dips a toe in before backing out, one thing’s clear: the music industry is up for a change that will impact artists, composers, labels, copyright owners, and publishers.

Resources: Submit your music to up to 2,200 curators on our Spotify promotion plan

Check out how much Spotify pays per stream

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