Great news for indie artists that are active on TikTok and Spotify and seeking to promote a music career.
Spotify has teamed up with TikTok to make it easier for TikTok users to add tracks they hear on the app quickly and without hassle.
Starting today, Spotify Free and Premium users in the US and UK can save the songs they listen to on TikTok directly to a playlist of popular songs in their Spotify library without having to switch apps. Tik Tok now has a save button that takes a song straight out of the video you’re watching and sends it to your favorite song's playlist on Spotify.
The option will appear as a button that says Add Song next to the music name at the bottom of the TikTok videos in the "For You" feed. Users will be able to save the song to the music streaming service of their choice: Apple Music, Amazon Music, or Spotify. The first time a user presses the Add Song button, they can save it to their preferred music streaming platforms.
How to integrate Spotify and TikTok:
Make sure your Spotify and TikTok mobile apps are up-to-date.
Make Spotify your default streaming service on TikTok. You can do this the first time you use the new feature by tapping "Add Song" in TikTok's main feed and selecting Spotify or in the "Music" section of TikTok's settings page.
Then automatically save songs to your library by tapping “Add to Spotify” button on TikTok. On Spotify, it will appear on the “Likes Songs” playlist.
Access and listen to your favorite songs!
You can also use the app's Add to Music feature on the artist's audio details page.
This gets rid of the need for any app switching or hassling searching and allows you to discover while enjoying the platform as usual, making it all too easy to come back to the songs you find later to give them a fuller listen.
For artists in the music industry, this will boost popularity and listens on their artist profile on Spotify by taking songs out of the media they are in and putting them back into the ears of casual listeners.
The Impact on Independent Artists
Indie artist accounts will likely see more exposure to a wider audience and an increase in monthly listens to their new releases on Spotify as people click on the songs they hear in passing and come back to them later. More interaction means it will generate more Spotify plays on the artist's profile, getting more attention from playlist curators, triggering Spotify's algorithm, and hopefully making it to the editorial playlists.