What timing strategy should I use (best time/day to release, pitch, post, or run campaigns by platform)?

Pick the correct objective, build hook-first creative, validate with $5-15/day, scale in 20-30 % steps, and pause anything that drifts 30 % above target.

Case Study — “Midnight Arcade”

Timing Move: Final upload + editorial pitch
Date / Time (Jerusalem, UTC + 3): Tue, T-27 @ 09:45
Result: Pitch accepted for Spotify’s “Fresh Finds Pop”

Timing Move: Pre-save campaign
Date / Time (Jerusalem, UTC + 3): Thu, T-14 (email 07:00)
Result: 1 120 pre-saves → Release Radar reach 94 % of followers

Timing Move: Curator validation (SubmitHub 60 cr.)
Date / Time (Jerusalem, UTC + 3): Tue–Wed, T-14→T-13
Result: 12 % add-rate; save-to-stream 0.5 %

Timing Move: Teaser ads live
Date / Time (Jerusalem, UTC + 3): Wed, T-2 @ 18:00
Result: TikTok CPS =$0.13, Meta CPS =$0.14

Timing Move: Release 00:00 Fri
Date / Time (Jerusalem, UTC + 3): Fri, T-0
Result: Day-1 save-rate 12.4 %; skip 19 %

Timing Move: YouTube visualiser (Fri 12:00)
Date / Time (Jerusalem, UTC + 3): 28 k views → +4 % streams via “Other” source
Result:

Timing Move: Paid scale (dup. ads) + LAL UK/DE
Date / Time (Jerusalem, UTC + 3): Mon, T + 3
Result: CPS held at $0.15; streams +52 % WoW

Timing Move: Acoustic version drop
Date / Time (Jerusalem, UTC + 3): Fri, T + 7
Result: Second-wave saves +21 %; Discover Weekly triggered Day 11

Timing Move: 30-day totals
Date / Time (Jerusalem, UTC + 3): —
Result: 146 k streams · 15 % algorithmic share · ROAS 1.34

1 Release Timing

Asset / Platform: DSP release
Best Day: Friday
Hour (local): 00:00 artist or core-fan zone
Why: Aligns with editorial refresh & full chart week

Asset / Platform: YouTube visualiser
Best Day: Friday
Hour (local): 12:00 US-ET (19:00 EET)
Why: Hits US lunch + EU evening

Asset / Platform: Lyric / vertical video
Best Day: Sunday evening
Hour (local): 19:00–21:00
Why: Fills weekend gap; primes Monday algorithms

2 Pitching Windows

Task: Spotify editorial pitch
Timing: ≥ 7 days before, preferably Tue 18:00 UTC

Task: SubmitHub/Groover batches
Timing: Tue–Wed mornings (T-14 → T-7)

Task: Direct curator/blog email
Timing: Tue/Wed 09:30–11:00 recipient local

Task: Large-press release
Timing: Mon 07:00–09:00, two Mondays ahead

3 Organic Post Cadence

Channel: TikTok / Reels / Shorts
Primetimes (fan local): 11 am–1 pm & 5–8 pm
Frequency: 3–5× week

Channel: Instagram Feed
Primetimes (fan local): Wed & Sun 18–20 h
Frequency: 2× week

Channel: Stories
Primetimes (fan local): Within 30 min of feed post
Frequency: Daily

Channel: Email
Primetimes (fan local): Thu 07:00
Frequency: Weekly during campaign

4 Paid-Media Phasing

Phase: Validation
Days: T-7 → T-2
% Spend: 20 %
Objective: Video Views / Traffic

Phase: Launch surge
Days: T-2 → D + 3
% Spend: 50 %
Objective: Conversions (Stream30Sec / save)

Phase: Scale
Days: D + 3 → D + 14
% Spend: 20 %
Objective: Duplicate winners, broaden geo

Phase: Sustain
Days: D + 14 → D + 45
% Spend: 10 %
Objective: Merch retarget / lead-gen

5 Platform-Specific Sweet Spots

Platform: TikTok
High-reach windows: Tue-Thu, Sun evenings
Low-reach windows: Sat early-AM

Platform: IG Reels
High-reach windows: Mon-Wed, Sun eve
Low-reach windows: Fri 00:00–06:00

Platform: FB Feed
High-reach windows: Wed-Fri 13–15 h
Low-reach windows: Sun morning

Platform: SubmitHub replies
High-reach windows: Tue-Thu
Low-reach windows: Weekends

6 Sample 30-Day Calendar (UTC + 3)

Day: T-28 Mon
Action: Upload, set Friday 00:00 release

Day: T-27 Tue
Action: Editorial pitch 09:45

Day: T-14 Thu
Action: Pre-save email 07:00

Day: T-14 Wed
Action: 40 SubmitHub credits sent

Day: T-2 Wed 18:00
Action: Spark-ad winning TikTok

Day: T-0 Fri 00:00
Action: Track live, IG Reel + Marquee 08:00

Day: T + 3 Mon
Action: Duplicate best ad, add UK/DE LAL

Day: T + 7 Fri
Action: Acoustic teaser TikTok & Reels

Day: T + 14
Action: Merch retarget ad + discount email

Key Takeaways

Friday 00:00 release aligns with DSP cycles and maximises first-week metrics.

Pitch mid-week mornings when curator inboxes are lightest.

Two primetime short-form slots daily hit both lunch scroll and evening chill.

Spend 50 % of budget from 48 h pre-launch to Day + 3, then taper to best-performing audiences.

Document dates & results—a timing playbook that compounds every release.