Tidal’s New Tool - Tidal ‘Collabs’
Tidal, the Hifi audio quality music streaming service, is finally making a step towards independent artists.
For those of you who are not aware of Tidal music service, the platform is one of the top 5 streaming services in the world, among Spotify, Apple Music, Deezer, and Amazon Music. Previously owned by Jay-z, and now taking a shift under the leadership of Jack Dorsey (Twitter). Unlike other streaming services, it offers master quality streaming on two levels: Tidal HiFi Plus, high quality audio (up to MQA – 24-bit/352.8 kHz) and Tidal HiFi (up to CD quality – 16-bit/44.1 kHz), master quality authenticated Tidal mobile and desktop app comes with top sound quality, offline listening, the option to download music, curated playlists, and more, Tidal is one of the best streaming services out there. The platform has distribution agreements with all three major record companies and many indie labels, with more than 80 million songs, instrumentals, and 350,000 music videos.
Tidal Free Tier can offer users to use Tidal Free if they just want to enjoy free music while you check out the platform.
As for the number of Tidal subscribers, it is not public information, but it is estimated to be a few millions, compared to about 400 million subscribers on Spotify (both premium and free).
So what's the big news?
Tidal has released a new feature that allows artists to find and message each other via the platform in order to form new creative collaborations. The tool provides artists with custom recommendations and collaboration opportunities.
As reported by Tidal, since 2019, there has been a 123% increase in songs that have been streamed as a result of artist collaborations via the platform.
Tidal Artist offers this new collaboration service for free. The profile management hub has become a way for artists to access various platform functionalities as well as manage the prestige of their online accounts.
How Does It Work?
When artists select to opt-in for Tidal Collabs, the platform filters and matches them with other "creatively compatible artists”. Once artists are provided with a selection, they have the opportunity to reach out to each other and determine who among the selections would likely fit their creative vision for a collaboration. Furthermore, if an artist wishes to make a specific connection, they can reach out directly to Tidal Collabs for assistance.
This is a great tool for artists who are collaborating with other artists on a regular basis.
In celebration of this new launch, Tidal has created a spotlight contest in which the winner has the opportunity to produce and market a joint track with Grammy Award-winning producer Jermaine Dupr. Artists have until January 17, 2024, to apply through a simple form submission that is sent to them shortly after they opt in to Tidal Collabs. Dupri spoke about the importance of this new feature, stating that "a great collaboration brings different fan groups together to connect over something fresh.”
The Global Head of Product at Tidal, Agustina Sacerdote, commented on the goal and importance of Tidal Collabs, stating, “We built Tidal Collabs to take the stress and inefficiency out of the process of finding great collaborators. We leverage our fate and editorial expertise to recommend high-quality collaborators in an environment that is tailored and safe.” Sacerdote also shared that Tidal’s data has shown that artists are constantly looking for ways to evolve and expand their careers; thus, collaborations are an excellent tool to do so.
Rising Tidal artist Nino Augustine echoed this idea, sharing, “As an artist whose music defies categorization, I believe collaborations play a huge part in making my music resonate universally.
What About Streaming Royalties?
Tidal offers the highest percentage of streaming royalties to artists and songwriters. Ranging from $0.0125 to $0.015 per stream, giving artists the chance to earn $1,250–$1500 for every 100,000 streams, that's not bad.
Spotify, for example, is offering royalties from $0.003 to $0.005, and they recently changed the way streaming is calculated, not in favor of the artist. Read more about Spotify's last changes here
How Can I Get My Music On Tidal?
If you are releasing new music and you've used digital distribution to get your music to Spotify or Apple, your song should also be available on Tidal. You should set up your artist profile and claim it here : https://tidal.com/forartists
Fans can discover new and exciting songs on Tidal Rising that they might not have otherwise heard.
Tidal provides a forum for emerging artists worldwide to exhibit their work.
Renowned musicians 21 Savage, A Boogie wit da Hoodie, Alessia Cara, Mr. Eazi, and Chloe x Halle are among our rising artists. Early in their careers, Tidal Rising has helped a number of artists, including Maria Isabel, Joeboy, Kid Travis, KIRBY, Tifa, Joy Oladokun, and Dua Saleh.
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