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How To Promote Music on TikTok

TikTok logo
Submitting your music to TikTok influencers

TikTok continues to dominate the social media and so does the opportunities for new independent artists to promote their music and reach out new fans. There's many music platforms out there, but one platform has seen incredible growth in recent years, and it's become an invaluable tool for music promotion.


A little about TikTok

In case you lived on another planet, here's a short brief. TikTok is a video social media platform that allows users to create and share short videos, usually with music as the soundtrack. The app is currently quite popular with users ranging in age from 10 to 50 but especially with younger audience, and it's a great tool for music marketing.

The platform has over 1.53 billion TikTok users as of 2023. 1 billion out of those are monthly active TikTok users.

TikTok is distinctive in that users can contribute their own music to the platform to create original videos or use music that has already been published to the platform to create videos. This gives musicians the chance to coolly market both their music and their music videos.



Benefits of promoting music on TikTok

There are many benefits to promoting music on TikTok. It's a great way to get your music heard by a new audience, and it could spread very fast.

Additionally, it's a great way to reach a younger demographic, as the majority of users are between the ages of 13 and 24. Tiktok's active audience grew rapidly over the years and almost doubled itself every year.

Promoting your music on TikTok also gives you the opportunity to showcase your creativity. You may make one-of-a-kind music videos and share them with the world. You can also join current partnerships and cooperate with other artists.

Finally, employ analytics to measure the success of your campaign.Not only that, but promoting your music on TikTok can be an incredibly cost-effective way to reach a large audience. Although there are some services that charge a fee to submit your music to influencers, you can also promote your music for free by creating and sharing your own videos.


TikTok website
TikTok


How to submit your music to TikTok influencers


In today's music marketing landscape, it's impossible not to create a TikTok campaign. TikTok influencers are users with a large following who create videos featuring music from various artists. You may broaden your audience and get more people to hear your music by submitting it to them.

There are several ways to pitch influencers with your music. You can watch videos posted by TikTok users and search for TikTok influencers you like. You can make a list of influential people and contact them one at a time,

This takes time and effort, and most likely, influencers will request a fee for their video.

Another option is to use services like our own platform: One Submit, which allows artists to submit their music to influencers and get feedback on their songs.

The platform has a unique feature that allows you to submit music to TikTok influencers with 1 million to 4 million followers. In the submission process, you can choose whether you want to submit to TikTok influencers in the art landscape, lip sync, dance, fashion, funny stuff, and more filters. Other venues that accept music submissions include blogs, radio stations, labels, YouTube channels, Spotify playlists, and, soon, Apple Music.

Make sure you include all the relevant information before submitting your music. This contains the song's title, the performer's name, and a download link. You should also add a succinct summary of the music and any more pertinent details. If, for instance, you're searching for TikTok challenges, you may match the appropriate influencers with the TikTok material you enjoy.

Tips for getting your music featured in TikTok videos


There are a few more strategies you may employ to improve your chances of having your music featured in TikTok videos, even while submitting your music to influencers is a terrific method to get your music noticed.


First, make sure that your music is of high quality. Influencers are more likely to feature music that sounds professional and polished. You should also make sure that your song is the right length. TikTok videos are usually between 15 and 60 seconds, so shorter songs are better suited for the platform.

It's also crucial to make sure your song is memorable and catchy. Make sure your music is catchy and memorable to maximize your chances of getting included because influencers only highlight songs that their following would enjoy.

If you don't already use TikTok, make sure it's your artist's official TikTok account. It's the right place to promote music and upload all your snippet songs with video content.

Regarding your audio clip, or as some call it, "snippet sound. Basically It shouldn't be the same audio clip as your full song, you'll need to generate a short version of your music, usually starting with the best part of your song. You can upload it to the TikTok app via digital distribution or just upload a video with your snippet's sound.

Lastly, make sure you're focusing on the appropriate influencers. You ought to seek out influencers whose fans are most likely to be into your music. You can accomplish this by looking at the demographics of various influencers and choosing those who correspond to your target audience.


Girl on a TikTok video
Making a TikTok Video


Strategies for creating a successful TikTok music promotion campaign


Creating a successful TikTok music promotion campaign requires careful planning and execution. Here are a few strategies you can use to make sure your campaign is successful.


Create a plan.

You should decide who influencers to collaborate with, how to reach them, and the kind of content you'll create. You must also decide how you will assess the success of your campaign.


Create engaging content.

If you want to stand out from the competition, make original, catchy videos. To make your content more discoverable, use hashtags and other keywords.


Join forces with other creatives.

A wonderful method to have your music heard by more people is to work with other musicians. You can propose a collaboration to other artists or join one that is already underway on the website.


Use analytics to track your progress.

TikTok provides analytics that can assist you in tracking the performance of your campaign. You can monitor the number of views and likes your films get as well as the growth of your following using the statistics function.


Create your own TikTok challenge.

or a popular TikTok trend and ask TikTok influencers to imitate it or do it their own way, you'll get a lot of user-generated videos that are similar.



How to determine if your campaign is successful.

After you've launched your music promotion campaign, you'll need to make sure it's effective.

This can be accomplished by tracking your progress with TikTok's analytics tools.

You should track the number of views, shares, and likes your videos are getting, as well as the number of followers you're gaining, if you triggered the TikTok algorithm or in other name, TikTok's recommendation engine, you will start seeing your numbers grow.

You should also keep note of how frequently your song is shared and how frequently it is put on other videos.

You can use these metrics to gauge the popularity of your song and decide whether it would be wise to spend more money promoting it.



TikTok app
TikTok app


How to use TikTok to market your music

Once you've created your music promotion campaign, you can use TikTok to market your music. You may make one-of-a-kind music videos and share them with the world. You can also join current partnerships and cooperate with other artists.

Finally, employ analytics to measure the effectiveness of your campaign.

This will help you identify areas for improvement and refine your approach to ensure your campaigns are successful.



TikTok's success stories

The Band That Went Viral On TikTok Without Even Knowing What TikTok Is!

The story of the band Beach Bunny is a great example, and can be seen as an inspiration for every independent artists, check out our blog on Beach Bunny

From Selling Phones to Selling Out Concerts, Thanks to TikTok

The story of Tai Verdes, a 26-year-old singer songwriter artist, How an indie artist, with no connections in the music industry, made it big on TikTok, without using TikTok promotion.


The Alexandra Kay Story

How viral TikTok videos Took Alexandra Kay, to the top of the charts.



Alexandra Kay
The Alexandra Kay Story


Conclusion


TikTok is a massive user generated content platform. TikTok is a great tool to get your music viral with new fans and grow your audience. You may promote your music for free by making and sharing your own videos, or you can send your music to influencers and get feedback on your songs; you'll have to be creative, that's for sure

it's important to build a strategy and follow up on your progress. In that way you can track your campaign and adjust your approach to build your success. You may utilize TikTok to market your music and reach a larger audience if you apply the appropriate method. Read our related blog on "How to Promote Your Music in 2024"





Useful Tips: Check out the best music promotion services.

Read our guide on how to Spotify playlist submission 

Find out how much Spotify pays per stream in 2024.

For Spotify promotion on One Submit.




Keywords:

TikTok moment, music business, TikTok platform, modern digital culture, TikTok target audience, Video sharing app, TikTok algorithm, own songs, not all songs, song official distributed


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