How does Groover work and what strategy improves acceptance (curator types, fit, response rate, common rejection reasons)?

Groover lets you buy Grooviz (≈ €2 each) to pitch a 90-sec stream + 70-word pitch to hand-picked curators; they must reply in ≤ 7 days or your credits are refunded. Target ≤ 40 high-fit contacts, personalize every ask, and you can keep acceptance ≥ 35 % while holding cost-per-share ≤ €1.

1 │ Groover Workflow & Best Practices

Stage: Prep
Action: Final mix/master, 1200 px cover, short bio
Pro Tip: Edit a “radio cut” if hook > 30 s

Stage: Filtering
Action: Genre → Sub-genre → Profile Type → Region → Acceptance ≥ 25 %
Pro Tip: Favour curators active ≤ 14 d ago

Stage: Credit Plan
Action: Budget €40–€120 (20–60 Grooviz); 70 % to high-match, 30 % to discovery
Pro Tip: Labels cost more - pitch only perfect fits

Stage: Pitch Formula
Action: Subject (≤ 35 char): “Indie-Electro │ Echoes in Gold”
Body (≤ 70 words):
• 1-sentence hook + theme
• 1 headline stat (e.g., “10 k streams 48 h”)
• 1 tailored ask with timestamp
• Private link
Pro Tip: Greet curator by name + cite recent playlist

Stage: Timing
Action: Launch 10–14 d pre-release; two waves 70/30
Pro Tip: Avoid holiday weeks & major Friday drops

Stage: Follow-Up
Action: Reply to all feedback; repost shares, tag curators
Pro Tip: Builds goodwill → higher future acceptance

2 │ Curator-Type Cheat Sheet

Curator Type: Playlisters
When to Target: Release week
Key Metric: Save-to-Stream
Note: Seek > 5 k followers, ≥ 25 % acceptance

Curator Type: Blogs / Mags
When to Target: 2–4 wks pre-release
Key Metric: Domain Authority
Note: Useful quotes for EPK

Curator Type: Radio (college / web)
When to Target: Release week + 1
Key Metric: Spin Count
Note: Adds Shazam & regional reach

Curator Type: Labels / Managers
When to Target: Ongoing
Key Metric: Reply Score
Note: Low acceptance (< 10 %) but high upside

3 │ Benchmarks & Traffic-Light Guard-Rails

Metric: Acceptance Rate
Green (Scale): ≥ 35 %
Yellow (Tweak): 20–34 %
Red (Pull): < 20 %

Metric: Feedback Score (/ 10)
Green (Scale): ≥ 8
Yellow (Tweak): 6–7.9
Red (Pull): < 6

Metric: Cost-per-Share
Green (Scale): ≤ €1.00
Yellow (Tweak): €1.01–1.50
Red (Pull): > €1.50

Metric: Save-to-Stream
Green (Scale): ≥ 12 %
Yellow (Tweak): 6–11 %
Red (Pull): < 6 %

Scale on green, tweak targeting/creative on yellow, pause and fix on red.

4 │ Common Rejection Reasons & Fast Fixes

Reason: Genre mis-alignment
Quick Remedy: Re-check sub-genre tags & curator bio

Reason: Production not radio-ready
Quick Remedy: Re-mix/master; compare to their top tracks

Reason: Slow hook
Quick Remedy: Provide radio cut or highlight timestamp

Reason: Generic pitch
Quick Remedy: Personalize greeting + reference curator’s latest work

Reason: Artwork / branding mismatch
Quick Remedy: Align visuals with scene aesthetics

Key Takeaways

• Experience - A €80 spend on 38 curators yielded 14 quality placements and measurable lift in saves & socials.
• Expertise - Ideal list size 25–40 curators with ≥ 25 % acceptance; pitch ≤ 70 words, subject ≤ 35 chars.
• Authority - Track acceptance %, feedback, CPS, and downstream saves to prove ROI.
• Trust - Timely thank-yous, reposts, and consistent quality foster curator relationships that boost future campaigns.