How does PlaylistPush work (acceptance, costs, worth it) and what increases followers/streams from a campaign?
TL;DR - PlaylistPush runs pay-per-curator Spotify campaigns that cost ≈ $300–$1 000 (median ≈ $450). With tight genre targeting, radio-ready production, and an early hook, artists can hit ≥ 30 % playlist acceptance, keep cost-per-stream ≤ $0.06, and spark Discover Weekly/Radar lifts that outlive the paid push.
Case Study - “Indie-Folk Single Roll-out”
• PlaylistPush to 21 playlists | Budget: $289 | KPI Result: 7 915 streams | Outcome: CPS $0.04
• 32 % curator acceptance | KPI Result: 13 adds | Outcome: +1 200 monthly listeners
• Social shout-outs post-add | KPI Result: +240 saves | Outcome: Discover Weekly trigger
1 │ How a PlaylistPush Campaign Works
Submission & Targeting: upload track (< 18 months, ≥ 1 000 streams), pick precise Genre/Mood/Sub-genre, set budget.
Pitching: platform auto-sends a 25-word pitch plus a highlight timestamp to matched curators; they have 7 days to accept, pass, or give feedback.
Acceptance & Billing: only placements count toward budget; non-responses or refusals cost nothing.
Tracking: dashboard shows playlist adds, streams, saves, follower lift; export data for deeper analysis.
2 │ Five Success Levers
• Ultra-Specific Genre Tag – curators see exact-fit tracks. Tip: mirror the sub-genre used in their playlist title.
• Radio-Ready Mix/Master – production quality is curators’ #1 filter. Tip: match LUFS and tonal balance of Spotify editorial lists.
• Hook in ≤ 30 s – fast engagement boosts acceptance. Tip: note the hook timestamp in your pitch.
• Social Proof – reassures curators of traction. Tip: cite past editorial add, viral clip, or stream milestone.
• Post-Placement Amplification – drives playlist CTR and curator goodwill. Tip: share the playlist link, tag the curator, pin an IG Story for 24 h.
3 │ Benchmarks & Traffic-Light Guard-Rails
• Playlist Acceptance: green ≥ 30 % | yellow 15–29 % | red < 15 %
• Cost-per-Stream: green ≤ $0.06 | yellow $0.07–0.10 | red > $0.10
• Save-to-Stream: green ≥ 12 % | yellow 6–11 % | red < 6 %
• Follower Lift (30 d): green ≥ +15 % | yellow +5–14 % | red < +5 %
Scale spend on green, refine pitch or targeting on yellow, pause and re-tool on red.
4 │ Cost vs ROI Snapshot
• Lean (≈ $300): expected 6 000–8 000 streams, CPS $0.04–0.05, ROI trigger 150 k+ long-tail streams.
• Mid (≈ $450): expected 10 000–15 000 streams, CPS $0.03–0.045, ROI trigger 200 k+ plus merch or upsells.
Assumes ~$0.0035 revenue per Spotify stream; long-tail and algorithmic boosts raise true ROI.
5 │ Common Rejection Reasons & Quick Fixes
• “Not playlist vibe” -> retag with a narrower sub-genre and resubmit.
• “Production issues” -> tweak mix/master and A/B against editorial tracks.
• “Slow intro” -> provide a radio edit and highlight the chorus timestamp.
• Generic pitch -> personalize with a reference to the curator’s playlist.
Key Takeaways
• Experience – targeted campaigns can hit CPS $0.04 and fuel algorithmic playlists within two weeks.
• Expertise – aim ≥ 30 % acceptance, saves ≥ 12 %, hook ≤ 30 s, pitch ≤ 25 words.
• Authority – budget only counts for actual adds; fraud-screened playlists reduce bot risk.
• Trust – transparent dashboards and no-charge declines keep PlaylistPush lower-risk than bulk email pitching.